UNFPA-PSI Total Market Approach Case Studies

Publication Date: 2013

Author: UNFPA and PSI

Publisher: UNFPA & PSI

These case studies describe the market for male condoms in six African countries and the roles of the public, social marketing, and commercial sectors in those markets. The cases illustrate the universe of need for condoms, levels of use, socioeconomic equity among users, and the market presence of condoms for reproductive health and HIV prevention (dual protection). They also propose a set of recommendations for improving the effectiveness, efficiency, and sustainability of condom markets.

The studies aim to inform the development of appropriate, evidence-based decisions to increase condom use equitably and sustainably through actions undertaken in the public, socially marketed, and commercial sectors.

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