Social Media Analyst, Media & Communications Branch (MCB), Division of Communications and Strategic Partnerships (DCS), New York, P-1

Level: P-1
Contract Type: Fixed Term Appointment
Closing date: 18 October 2019 - 5:00pm(New York time)
Duty station: New York
Job ID: 26292

The position:

The Social Media Analyst position is located in the Media and Communications Branch (MCB) of the Division of Communications and Strategic Partnerships (DCS). 

Under the overall supervision of the Online Communications Manager, the incumbent reports directly to Social Media Team Lead. 

Job Purpose:

Positioning of UNFPA with new audiences, speaking with One Voice and further improving the Fund’s digital and social media communications are priorities and central components in the communications strategy of the organization.

In this context, the Social Media Analyst  is responsible for creating and crafting compelling digital content which engages audiences in a dynamic, interactive and meaningful way and sparks conversations around issues related to UNFPA’s three transformative results: 

Ending preventable maternal death

Ending unmet need for family planning

Ending gender-based violence and harmful practices

The incumbent will be instrumental in growing and strengthening of UNFPA’s social media activities, and maximizing the use and impact of leading social media platforms. The Social Media Analyst will ensure UNFPA’s ability to influence and lead on our key issues, by:

Creating compelling social media content and new digital and social media initiatives, collaborations and campaigns in order to grow UNFPA’s digital community, engage new audiences and sustain existing followers

Interacting with new and existing audiences online and deepening engagement across all UNFPA social media platforms

Positioning UNFPA, its issues and experts on leading social media platforms 

Monitoring the use of social media by UNFPA staff members and analyze their compliance with the UNFPA social media policy

Monitoring the use of use of social media by UNFPA Regional,  Country and Liaison offices, and analyze their traffic and engagement, as well as their compliance with the UNFPA social media policy

Requirements:

Qualifications and Experience

Education:  

Advanced university degree in communications, arts, marketing, international relations, public relations, journalism, development studies or other related area is required.

Knowledge and Experience: 

Minimum 2 years of relevant work experience in digital and social media, communications and/or public relations. 

Demonstrated understanding of emerging trends, technology platforms, social behaviors and content that can help the organization create and maintain meaningful relationships with stakeholders, UN agencies, constituencies, donors, online communities, and development partners.

Demonstrated experience in building and maintaining online communities, bringing together bloggers, contributors and participants from all over the world.

Demonstrated experience in speedy writing and creating compelling online content, as well as a proven track record of placement and creative and innovative thinking – a new way of doing things. 

Demonstrated experience in mobilizing and engaging online audiences through integrated digital and social media strategies.

Advanced user of social media platforms like Twitter, Facebook, Instagram, YouTube, LinkedIn and others.

Initiative and sound judgment. Must be highly organized and have demonstrated ability to write quickly and work well under tight deadlines and in a team

Languages: 

Fluency in English is required. Working knowledge of another official UN language is highly desirable.

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United States of America
Population : 329.1 mil
Fertility rate
1.9
Maternal Mortality Ratio
14
Contraceptives prevalence rate
74
Population aged 10-24
20%
Youth secondary school enrollment
Boys 92%
Girls 92%