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Rely on popular culture and local artists
Local music, dance, drama and storytelling can be lively forms of entertainment and education, irrespective of an audiences age, sex or economic status. In many countries, radio and television melodramas that rely on strong emotional responses have been extraordinarily effective in raising questions and fostering dialogue that can lead to attitude and behaviour change.In Turkey, 'infomercials' on violence against women featuring national celebrities have been shown on television and in cinemas across the country. In Bangladesh, songs and theatrical performances written by local poets, field workers and schoolteachers have explored the problems caused by child marriage, dowry and wife abuse. In Sierra Leone, commercial sex workers that have found alternative livelihoods have formed drama groups and are sensitizing people to the dangers of HIV. In Mauritania, an annual music festival aims to reduce the stigma associated with sexual violence. |
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