As in many countries, laws protecting women's rights in Turkey have had little impact due to the lack of political will and public inertia. A study on the incidence of 'honour' killings was a wake-up call to government officials and others to do something about it. An advocacy campaign initiated by UNFPA and involving government decision-makers, NGOs, the private sector and Turkish celebrities proved remarkably successful in focusing public attention and shaping a national dialogue on violence against women. Its targeting of Turkish men was a key to its success. Among other superstars who embraced the campaign were the countrys major league football players, who spread the message'Stop violence against women!' during half-time and in film spots on television and in cinemas across the country.